A domain is a string of characters that you type on a search engine when you want to be directed to a certain webpage. One can get a domain name from any of the various webhosts. Just like any other type of buying you will need to know that the domain you have bought is genuine and conforms to the laid down regulations.
Many people prefer to go for domains that have already been in use, probably because they will not have to start from scratch when doing their advertisement. Prior to buying an old domain, it is prudent to check domain status and reputation at the time it was in use. The following are guidelines that you should follow in the process of buying.
The Domain History
The history of any particular domain shows you the activities that the related website has been doing. If there have been illegal practices or content that is not familiar then you should avoid it like plague! Some domains are also linked with inappropriate sites that will be a negative force in your bid to boost your traffic generation. There are specific websites that offer information about histories of different domains, and they can be a good resource to check domain history.
How It Is Ranked By Google
Be wary of fake page ranks that are inserted by some developers. There are ways to get the genuine ranking of the domain you are targeting, and that is by checking for its ranking on Google. Use the Google toolbar or simply search by the domain name in detail. If the result does not reflect your name then you will know that the domain is fake.
The Right Keywords
In Search Engine Optimization (SEO), keywords are very vital. An old domain that has keywords that relate to your business and seem to have potential of generating more traffic for you should be the appropriate one to purchase. Check domain keywords that will not contradict with the different services that you will be providing, because when visitors come hoping to get the products that the keyword in the domain name suggests and they then get different products, your site will get negative response – a thing that can put you out of business easily.
The Popularity of the Domain
If your targeted domain receives a lot of traffic at any given time, then that should be the one to go for. Constant traffic means more business. You can use the Google Analytics tool to check a domain and its popularity.
A domain that has been listed on DMOZ will always get additional priority from Google. If you come across a domain that has this listing and its other details relate to your requirements, then you should go for it and grow your business.
There are available domains for sale on a daily basis, and all you need to do is get the right and reputable domain-selling website to check if you will get your targeted domain. What you should keep in mind is to check a domain thoroughly before you purchase it.
About the author: Ted Garza is a professional teacher. He has worked at kindergartens in USA and abroad for most of his professional life. In his free time he likes to write texts and articles on the topics of technology and also its implementation in everyday life for different websites (for example for the Danish “tjek domane UnoEuro” domain campaign). He is always excited to share and comment his views on modernity with other people interested in such discussions.